I'm Rizha, Designer, then founder, then designer again. 8 years of crafting products that move metrics & people alike.

GoFood Flash — from parallel universe to native option

A quick-commerce MVP that missed, the diagnosis that explained why, and the redesign that turned 2k daily orders into 44k.

Rebuilding GoFood's leakiest funnel stage

a +2.9% lift for new users, and a case for segment-aware design.

Silvi — From paper chaos to contactless dining

Designing a POS and customer web-app that introduced contactless ordering to Indonesian restaurants before it became standard practice.